Amazon Sellers guide

  Amazon DSP, which stands for Amazon Demand-Side Platform, is a advertising tool offered by Amazon that allows sellers to reach a larger and more targeted audience across the Amazon ecosystem and beyond. Unlike traditional Amazon Sponsored Products or Sponsored Brands ads, which appear exclusively on Amazon's platform, Amazon DSP enables sellers to display ads on external websites and apps, expanding their reach significantly. Importance of Amazon DSP for Sellers Amazon DSP is a game-changer for sellers looking to maximize their sales and brand exposure. It offers a range of advanced targeting options, data-driven insights, and access to a vast pool of potential customers, making it an essential tool for sellers aiming to: Increase brand visibility beyond Amazon's platform. Target specific demographics and behaviors to reach the right customers. Drive traffic, sales, and brand loyalty. Compete effectively in the highly competitive e-commerce landscape. Understanding Amazon DSP...